The image of a woman sitting in the park in front of a lake comes into focus,

you only see the back of her head and her face is never revealed.

Voiceover: Language is powerful. Here's why your words matter.

Stigmatising language exacerbates the shame that people feel. 

You can become so isolated.

You have this fear of judgment and discrimination, which leads to loneliness.

This makes it so hard for people to reach out for help.

If you don't feel supported or encouraged, it makes you start to lose hope and feel like you can never recover.

To learn how you can change the conversation,

The screen goes to black but the voiceover continues,

visit GamblingHarmSupport.sa.gov.au